pretty good, but mostly a tourist thing.. i wanted to go there mostly bc me and my son like the show a lot. around 1 pm the line was insane! when we came back at 3:30pm we were able to get in right away. it was a fun experience. we waited about 30 mins to be served, so not too bad. honestly the cupcakes and cookies looked so-so. i went for the hazelnut cream puff, lobster tail and the famous crumb cake i had been dying to try. i've had better lobster tail at the whole foods bakery counter, and the crumb cake was good but not great. but wow, the hazelnut cream puff was really good, and only $2. i bet their cream puff cake would be amazing. (ordering online now.) the prices were pretty good. if you're in hoboken and you like watching cake boss, and the line isn't ridiculously long make sure to stop by, otherwise maybe skip it.