i think i love this place already. update 12/2014: after many many trips through the year, i continue to really like this place. after hearing some comments here and there, it probably bears repeating that this is a place for quality over quantity and should best be described as "deli inspired" and not simply a deli. they seem to put a lot of effort into coming up with a gastronomic twist on a traditional favorite, not giving you a pile of average/cheap food. i think they do agreatjob of it, but it's important to have the right expectations.
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what a menu, so many traditionally inspired items with a real inventive twist. looked at the breakfast, lunch, and dinner menu's and really couldn't find anything that didn't look worth a try.
for a quick breakfast on their 2nd day open, went with the "avenue a" open faced bagel w/ cream cheese, nova, onion, avocado, grapefruit, cucumber, and dill. what agreatcombination of flavors on agreatchewy bagel.
worth noting, again being the 2nd day open, that the service seems really up to speed and can discuss the menu in detail. seems like they won't need to be apologizing about service in the first weeks.
i suspect i'll be here often.