best in town, hands down. we ate at uptown market this morning and, being disappointed, decided to try the donut shoppe. i've lived in jax almost my whole life and have deprived myself - these are the best donuts i've ever had, and they were like 6 hours old by the time we got them! my wife took one bite of the strawberrycakedonut, shouted an expletive, and was (seriously) involuntarily drooling.
it's cash only, which was a pain but the donuts instantly made up for that. definitely will make a trip back to this place!