the emperor has no clothes.... my husband and i had been looking forward to dinner at peche for months. we travel to new orleans once a year and spend the better part of that year reading about the newest in restaurant options while always frequenting our favorite old standbys. this year we again booked a reservation at restaurant august (our fourth outing there) and clancys in uptown to which we had never been but had long heard was a favorite among locals. but our most anticipated outing was sure to be peche seafood grill, recently awarded the james beard for best new restaurant. not in new orleans. in america. wow. we were pleased to see the converted warehouse as we entered and intrigued by the sandblasted old brick, high ceilings and distressed wood. casual. welcoming, not stuffy. what fun for new orleans! unfortunately it was almost immediately apparent there was a problem. it is literally the loudest restaurant to which we have ever been. not loud in a fun, or familiar or spirited, energetic way. it's like having a meal next to a jet engine. the noise level makes it an almost impossible dining experience. we had hoped the food would make up for the noise. alas, that was not the case. the gumbo was solid, but we were a little disappointed that there was no sausage from sausage king donald link. that must be a recurring surprise for guests as our waiter brought it up proactively before we ordered. my husband had the crab with capellini and gulf shrimp. the shrimp were large and tasted fresh, but the capellini was overwhelmed by the starch in the noodles and very bland. i had the drum which was so spicy that the fish was completely in the background. we had been led to believe we would see fish being cooked over an open fire which was to be part of the dining experience. instead we saw dishes being handed to wait staff over a tall counter top. after an hour of trying to converse and repeating ourselves over and over, we finally gave up, decided to forego dessert which unfortunately looked to be quitegoodand head back to the windsor court for coffee and dessert in the lounge (where incidentally the pecan pie was very good). the meal at peche was above average but did not stand up against either august or clancys. how disappointing. if this is the best new restaurant in america, the process must be highly politicized and celebrity chef driven rather than earned on the merits. take a pass on peche or come with your expectations in check.