all hype. we came to dallas for a swim meet and had heard so much about this place. they open at 11 am and the lines start well before that adding to the mystique of the bbq joint. also, guy fieri offoodnetwork had a show on them and raved about their food. so we went. thefoodis pricey so be ready. we ordered a nice mix of meats that included a beef rib (a must when in texas), pork ribs, burnt ends, and sausage, along with greens (also my favorite when eating bbq), and cole slaw. the bbq was incredibly over smoked. the flavor was akin to what i would imagine licking my fireplace walls after a good winter fire, and every piece of meat tasted the same. the meat fell off the beef bone, but that was not the case for the pork ribs, and the beef tips were charred and extremely dry. the sausage was maybe the better of all the meats in terms of flavor without such a smoke taste, but all in all you couldn't taste the actual meat. smoke, smoke, smoke. now to be fair, my husband seemed to like it some, but my son didn't at all either. i literally spent the rest of that day and next repeating the flavor. it was awful. the cole slaw was spicy. that isn't bad per say, but it did nothing to cool off or tame the smoke flavor of the meats. the greens were a bit weird. they told me that they were cooked with pork and brown sugar, and i could definitely take the sweet but had no hint of pork at all in them. there were no pieces of pork in there either. the greens were also real spicy. not my favorite either. i was seeing a lot of macaroni and cheese going out in large quart containers, but it looked runny and not like homemade baked macaroni and cheese, so i didn't order it. so, all in all, i think the hype outweighs the actual reality of this place. if you like heavy smoke flavor then this is your place, but don't count on tasting any of the meats themselves. one should never trust guy fieri anyway. he doesn't know much about anything as far as i can tell.