a family tradition. three generations. that's how long my family's been going to vic's ice cream. it started with my father who's been a regular since he attended c. k.mcclatchyhigh school as a teenager, and now this rite of passage includes my son and daughter.
what makes vic's ice cream such a popular choice for us? well, the answer is as plain as the nose on your face ... they keep it simple, whether it's in the making of their ice cream (29 flavors by my last count) or the careful construction of their sandwiches from the classic reuben to the kid favorite fried hot dog.
established in 1947, vic's is located in the historic land park neighborhood of sacramento. and it hasn't changed much since then with its black and white checkered floor tiles, blue jeans and t-shirts worn by its employees, and menu items that date back to the truman administration. when you walk through the doors, you're walking into history. so, the next time you're passing through town, be sure to include vic's ice cream on your agenda.