if you dont like crusty artisan bread, stick to wonder bread. yes there most certainly is a fair amount of pretension exhibited by staff that does need to be addressed by management. as a consumer who is ultimately paying the wages of the staff, i feel that a certain amount of common courtesy is owed while patroning an establishment. that being said, the bread is delicious, and for those that have reviewed it as being too crusty on the outside, i suggest you go to your local kroger, pic-pac, pigly-wigly etc. etc. and by a loaf of wonder/bunny bread. there is a reason why bluedog has become nationaly recognized for its artisan bread, which is a little bit different from what we americans have been used to. to say that the bread that is made at this fine artisan bakery is archaic or "old" is an ignorant statement, its a just a different style than that of what the past 5 or 6 generations of americans are used to. my only recommendation to the owners of blue dog is to get a grip on the customer service side of the business, get rid of those employees that display innapropriate attitudes towards those that help pay their bills, other than that, kudos to the chef.