nice deli, decent sandwich.. the store and deli is quite nice...lots of selection of italian and french products and prepared items. as for the sandwiches, if people think thegodmotheris the best sandwich then poor poor undiscerning folk. travel and discover more. the bread is super crusty which is personal preference (i like it). the deli meats were nice but who would slather a nasty harsh prepared mustard on such a thing. it just has no balance. there's no way it compares to great pastrami in new york, smoked meat in montreal, a po'boy in lousiana, etc, etc, etc. i can name 10 places at any time off the top of my head that have better sandwiches.
what, because there's a line it's automatically great and you convince yourself of that? you can line up at mcdonalds too and its chemically engineered garbage. so bay cities deli, sandiwches are good but just good.
clearly it seems there's lot of room for competition.