it's the only authentic japanesesushirestaurant in fremont. moreover, it's delicious. if you just want to get drunk and/or buy cheap american-style rolls with a dozen ingredients and mediocre fish, don't come here. if you want hand-smoked salmon, fantastic uni, and wonderful cooked specials (including hard-to-find homestyle and regional dishes) come here. it baffles me that so many fremonters prefer the former, but it's a small place and crowded already, so it's fine...