horrible service, poor management overshadow extensive beer selection. a craft beer bar is not simply defined by the beer selection. it's defined by the entire experience, which includes service, meeting expectations, and delivering on advertised or portrayed overall product. this place started to earn a buzz through facebook and twitter months before they opened. and they continue to portray one image through social media but deliver an entirely different experience.
my friends and i arrived at 830, not really the busiest time to visit a bar on a friday night. the "door guy" greeted us as we walked up and said "sorry, we're at capacity right now. i can't let you in until some people leave." i looked over his should and saw that while all the tables were full, it certainly wasn't "bar full." but then the guy tells us we can wait on the porch area and someone would come by to serve us out there while we wait. my friends and i thought we'd give it a try. after all, i had been waiting to go to this place for a while.
we stood in the porch area for 15-20 minutes before we saw a waitress. she handed us a food menu but no beer menu. "can we see a beer list. that's why we're here....it's a craft 'beer' bar," we told her and she said she'd try to find one for us. another 5-10 minutes go by and a waiter walks by. "can we get a beer list" we asked him. he replies "man they're all the over the place. i don't think we have any more." um, what? how are we supposed to order beer without a list? the guy finally comes back with a bottled craft beer list. awesome list, but one problem....it doesn't list thebeerson tap! apparently that is on a board on the inside.
so i went to the doorman to ask if we could go inside to look at the board to see what crafts they have on tap. we were told no. at that same time, 6 people walk out and i ask if me and my friends can enter now. "no, we were actually over capacity so you'll have to wait out here longer." ok, but i'd really like to see what you have on tap. can you at least take my droid phone inside and take a picture of the board for me so me and my friends can order a beer after waiting out here for another 30 minutes? "i don't think so, let me ask my boss."
after waiting another 10 minutes we ended up leaving. given some of the other negative reviews, the birch really needs to start understanding that an impressive beer list is just a start. the other 75% of the experience is service. waiting 30+ minutes and not even getting the opportunity to see what specialtybeersare on tap is insane. this place is run so poorly the beer list is overshadowed by horrible management, poor planning, and the inability to see that running a craft beer bar is more than saying you have a craft beer bar.