definitely the best sandwich shop in chattanooga. i usually go on fridays and get the cuban sandwich. it is better than the ones i had in little havana, which seemed pretty authentic. my coworkers and i go and they get the reuben, and they are never disappointed. monday's are the stromboli, and they are fantastic too. the owner is actually from ny, which explains those saying he tends to be "rude". he's never been rude to me, i think he's just got that classic ny demeanor. he'll recommend the special every time, which is usually what you should get, but if you go off the standard menu, i like the salsalito turkey. my bill with a sandwich only is usually about $8-$9. add a side and drink and it's more like $12. it's worth it to me though for real authentic ny style deli sandwiches, and less than what i'd pay at a sit down restaurant with tip included.