trying too hard. is it just me or is this place trying a bit too hard to be "hip"? the name--analog--seems a little obvious for hipster espresso (and i don't use the word "hipster" in a derogatory sense at all, here), and the most certainly unused vinyls behind the counter seem just a bit too much. anyway, none of this should have a bearing on how good of a place this is, just my initial thoughts on the feel of the place (and, again, i have no qualms with hipster culture/establishments, but this establishment manages to tick every hipster cliche in the book).
unfortunately, the coffee needs work. i ordered an americano, and the shot looked like it had blonded way too early; the crema was super watery, thin, and white, and lacked that nice creaminess that you should have with a freshly pulled shot. what's more, the coffee was a bit bland and "flashy" on the palate; there was an initial nutty flavor followed by absolutely nothing--no nice dark chocolate or berry tones whatsoever.
this place definitely won't unseat cafe beano as the king/queen of coffee on 17th avenue. i'll come back to try a macchiato, but am--so far--pretty unimpressed.