breath of fresh air and innovation for the sub sandwhich industry. let's start with the concept. you walk in and gaze at the wall to check your optons, like every other sub shop. after that everything changes. you pull a brown sandwhich bag from which ever type of meat(or non meat) slot that that's attached to the wal. then you grab a red marker, check the specific type of sandwhich you want ie (chicken philly or chicken breast), check everyrhing you want to add to your sandwhich, and hand it to the cashier. he or she will ask you if you want the combo. say yes or no, pay, and yor done. very quick and easy, just the way most of us like it. the only way to mess your sandwhich up is if you check the wrong thing(or don't check anything at all.) they'll call your name when it's ready-of course you wrote your name on your paper bag- and you are good to go. that's it. super simple. they have a huge sign on wall that says "which which do you want." sounds pretty tacky at first, but try to forget it...impossible! brlliant marketing! the company's been around since 2005 and all ready has over 200 stores. in over 20 cities. voted fasting growing franchise for 2010. wow (it's all on the website www.whichwhich.com). sounds to me like it might be one to watch, for those of you looking to invest in something. i'm impressed. simple, fast, good, 3 or 4 employees working, all sandwhiches under 10 bucks.(oh yeah, they don't charge for extra topping, unless it's like double meat, cheese or avocado. everthing is free. $5.25 for a 7", and $9.25 for a 12" ...not bad. go give a shot....oh by the way. i not employed by them either. just wanna give credit where credit's due.