korean bbq and it's all you can eat. what's not to love about it. se jong gets really packed out on the weekend. so to avoid disappoint or a long wait, making a reservation would be highly advised. food is great, with a reasonable selection of meats (wagyu, beef ribs, pork belly, chicken etc); some seafood, sauces and sides; and a section for ready-to-eat foods, such as sushi, noodles, salads and deep fried dishes. they also offer some basic desserts, such as tubs of vanilla ice cream and watermelon. only a small negative is the service. though staff are friendly and helpful, getting their attention can be a struggle at times as it is so busy and noisy inside.