i used to be a super regular of beyaz firin suadiye. their poğaça, açma, and börek were really superb. as they have expanded, and the owner has left management in the hands of his offspring, the character has diminished, yet the prices have risen dramatically. i am disappointed in the quality of their sweet pastries and cakes as well as their savory things. the açma taste cheap, and their plain poğaça are consistently hard and lukewarm, even when bought early in the morning. the filled poğaça have been unevenly baked on multiple occasions. due to my loyalty though, i insisted on ordering countless cakes from them, only to be shocked by things like 4 or 5 day old strawberries being used inside cake fillings and inside some of their puff pastries, to the point where it was so awful i couldn't even eat it. i used to be crazy about their tiramisu cheesecake until i got a slice that had become rancid. this to me signals poor management, because i know they are getting enough business to keep fresh product. quality control is absent, as things are obviously not being rotated and baked efficiently. it surprises me to see such rookie mistakes like this happening to such an established brand.