oh well, i have dined at ashas more times than i can count.
it falls to your right as you walk up newhall street towards newstreet rail station.
the locality is perhaps the second best after brindley place which is adjoining the beautiful birmingham canals. nevertheless, the restaurant is very centrally located.
i used to visit here mostly with my dad. the interiors are lavishly furnished but give off a somewhat nouveau riche vibe. the bar is large but so is the crowd. most of the cliental seem to be professionals. mostly, upper and technical middle class.
for an indian restaurant, you do see a lot of white faces. i know this may sound a bit strange but i mean it as a neutral statement. the 'cobra beer' seems to be a bit of an attraction amongst the cliental with non-indian background.
restaurant is pricey, especially in that i think there is an imbalance between the price tag and the food quality. the food is good, well you would not expect bad food from places like these.... but in an attempt to cater for a more subtle british palate, i think, their dishes lack that traditional indian flavour.
this was not the case is one dish, which i particularly liked, 'murg makhanwala'.i think they try really hard to make the sort of naan that melts away in your mouth but the poor guys end up making it 'chewy'. a perfect soft, mildly crumbly naan is hard to make, so they are not alone on this ...
they also have a convenient conference/dining room for corporate and other needs. i know this because the indian consulate arranged a dinner there. surprisingly, the food tasted remarkably good when i was there with my father. perhaps they changed it a bit to suit the indian palate? haa?
i think its certainly worth a visit but for a pernickety connoisseur of indian food it may not live up to expectation ...